Google and YouTube have introduced new AI-powered ad solutions called Demand Gen and Video View campaigns. These campaigns aim to help advertisers enhance their creativity and generate consumer demand.
Demand Gen campaigns are designed for social marketers and offer unique features to connect with consumers and drive action. These campaigns integrate your best-performing video and image assets across visual touchpoints such as YouTube, YouTube Shorts, Discover, and Gmail, reaching over 3 billion monthly users. The new construction flow makes bringing your assets into Google Ads easy and previewing how they appear before running.
To make Demand Gen campaigns even more effective, you can pair tailored creatives with brand-new lookalike segments based on your audience lists. By optimizing for conversions and using Maximize clicks bidding, you can create campaigns that align with your goals and drive the desired action. For example, you can offer discounts to existing customers or attract new audiences with special offers to join your brand’s subscription program.
Video View campaigns allow brands to maximize views across in-stream, in-feed, and YouTube Shorts within a single campaign. In early testing, Video View campaigns achieved an average of 40% more views than in-stream skippable cost-per-view campaigns. This solution helps brands reach their target audiences and generate consideration lift while reducing cost per thousand impressions (CPMs).
These AI-driven solutions allow marketers to measure the incremental impact of their campaigns through the brand lift, search lift, and data-driven attribution. These insights enable smarter decision-making, especially in challenging business environments with constraints like inflation and supply chain issues.
Google and YouTube plan to roll out these ad solutions more broadly later in the year. Advertisers can sign up for the beta versions of these campaigns to explore their benefits and capabilities.
MM Rahman Bappi 